Journal
Thinking on Shopify.
Practical guides on development, CRO, migration, theme choice, store speed and custom features for brands and agencies.
When Shopify apps are not enough for your store
How to decide between another app and a custom feature built for your buying flow.
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A Shopify migration checklist that protects SEO and sales
URL map, redirects, catalog structure and a staged cutover so launch day stays calm.
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Shopify checkout updates brands should plan for now
Checkout Extensibility, Shop Pay and cleaner payment flows without stacking fragile apps.
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What jewellery brands should fix on Shopify product pages
Material clarity, sizing, proof and delivery detail that reduce hesitation before add to cart.
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Free vs paid Shopify themes: how to choose for your catalog
When a free theme is enough, when a paid theme pays for itself, and when custom sections matter more than the theme brand.
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How to improve Shopify Core Web Vitals without guessing
A practical order of work for LCP, INP and CLS: theme weight, apps, images and third-party scripts.
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Shopify CRO checklist: 10 fixes worth doing before a redesign
Offer clarity, variant state, trust placement and mobile conversion checks that move revenue without a full rebuild.
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Building custom Shopify features when apps fall short
Examples of custom work, configurators, pricing logic and integrations, and how to scope them safely.
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Collection merchandising basics that actually move product
Sorting, tagging and campaign collections for Shopify catalogs beyond default best selling.
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What belongs in a Shopify maintenance retainer
Define scope clearly so merchants get responsive support without open-ended project creep.
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Run this app audit before installing anything on Shopify
How to evaluate Shopify apps for performance, overlap and long-term maintenance cost.
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A product page checklist for D2C Shopify stores
PDP elements we review on every store audit, from variant clarity to delivery expectations.
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When to Extend a Shopify Theme vs Build Custom Sections
A practical decision framework for D2C brands choosing between theme settings, app blocks and custom Liquid sections.
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